The most expensive advertising in Google valued at $ 50-per-click

The most expensive advertising in Google valued at $ 50-per-clickGoogle will earn up to $ 50 per click advertising, tied with the help of service to the AdWords keyword searches. This is stated in a study site WordStream, which deals with the calculation and processing of key words on the Internet. WordStream also learned what words bring Google more than just profit.

Google AdWords advertising service is designed on the principle of auction in which advertisers make bids on keywords based on their popularity in search queries. The minimum rate is 5 cents, but WordStream says that advertisers are willing to pay $ 50 for the most "expensive" words. Total cost of advertising is determined on a "pay per click" ("cost per click").

In the report all the words and phrases are separated into groups. The most expensive are the group with the words "insurance" ("insurance)," loan "(" loan ") and" mortgage "(" mortgage "). Among the others in the top twenty were" software "(" software ")," lawyer "(" attorney ")," diploma "(" degree ") and" hosting "(" hosting ").

In their study site WordStream has identified 10,000 most "expensive" of English words in the last 90 days.

In addition, the report showed that 97 percent of the profit is Google's advertising revenue. Only in the last four quarters, Google earned from advertising 32.2 billion, according to WordStream.

Google AdWords advertising service was launched in the fall of 2000. In 2003 it was added to the advertising service AdSense, through which Google places contextual ads on web sites.

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