Europe does not want to share personal data with Google

Europe does not want to share personal data with GoogleFrom today, Google changes privacy policies — if still your personal information into account in each of its services separately, the company now consolidates all the information on its websites at one and the same user. When a registered user is working with one of the services Google — such as Mail, Gmail, the social network Google+, YouTube movie or photo sharing site Picasa, — the system will take into account the history of its use of the rest.

These changes are already alarmed, for example, U.S. Senators. In early February 2012, shortly after Google warned about the changes they even called representatives in Congress for an explanation. Then Google explained that to worry about. First, by the same users will be more convenient to work with the service. Second, the new policy is better than the practice of competitors Google — Yahoo!, Microsoft and Apple. And thirdly, the change should increase the profitability of the advertising business: it can accurately address the contextual advertising to specific target audiences.

Persuade European regulators proved to be more difficult. Having conducted a preliminary investigation, they have come to believe that the new policy Google contradicts EU law relating to the processing of personal data. Last Tuesday, the French data protection agency CNIL approached Google with a letter in which it expressed "deep concern" with the idea of combining user data. "We have strong doubts about the legitimacy and legality of such a policy, — the letter says. — In our opinion, the new approach does not meet European standards of data protection." The investigation was initiated by the ad hoc working group, bringing together regulators from countries outside the EU. According to representatives of the CNIL, change privacy policy to users would be difficult to imagine how you can use their personal data in the future. "The average user will not understand is, what is its data available to the permissions to access it, he made inquiries and established communications with other users are taken into account when working with a specific service Google", — according to officials.

In response, Google has once again called the new policy "a simple, clear and transparent." Corporation believes that the new rules fully meet European laws and principles in the field of data protection. And the accusations of unwillingness to constructively discuss the issue with regulators Google said it has repeatedly tried to arrange a consultation with the CNIL, but these attempts failed due to the fault of officials. Delaying the entry into force of the new policy, according to Google, is highly undesirable, since users already conducted extensive outreach, so that the preservation of the old policy is now "would have caused severe confusion." However, Google promises to provide users with a more detailed explanation.

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